Have A Scarfolk Easter!
Back in the 1970s, many people complained that the word “Easter” had
been dropped from the packaging of chocolate eggs. They also claimed it
was only a matter of time before other Christian Easter imagery, such as
anthropomorphised cartoon chicks playing with bashful ducks or
dungaree-wearing bunny rabbits, received the same treatment.
The Scarfolk Confectionery Company ensured that the word “Easter” was
not omitted from its products (see above, from a 1971 brochure), in fact
it was printed on the packaging over 100 times with corrosive ink that
burned the word into the skin of the consumer. Anyone not bearing the
burn scars was deemed by the government to be "unBritish".
Happy Easter from Scarfolk!
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