Kellogg's Funny Jungleland
Hi Guys! If you're like me , you've probably wondered where all of those cereal mascots come from! Well, the answer is simple : they come from the jungle! We know that because Kellogg's proved it, way back in 1907 . That was the year after W.K. Kellogg founded the " Battle Creek Toasted Corn Flake Company ," which would go on to become one of the first and greatest makers of breakfast cereal ! See, Kellogg needed something to advertise his corn flakes and he needed that something to appeal to the kids ! I don't know if they had market researchers back then, but Kellogg was smart to realize that kids loved anthropomorphic animals ! I mean, there was Goldilocks and the Three Bears , Little Red Riding Hood and the Big Bad Wolf , Puss in Boots , and a ton of other characters that kids knew from their story books ! So Kellogg came up with his own book . And it wasn't just something to look at ; it was ...